Little known to many fans of Gregory Mountain Products in North America, the brand has enjoyed a huge following in Asia for the past 25 years. In particular, Japanese consumers love the quality of the Gregory brand and the lifestyle that it represents. So much so that company founder Wayne Gregory is a minor celebrity in Japan. People recognize him and stop him on the street for autographs. Just ask him.

So it was a natural that Gregory’s first brand/flagship store opened in downtown Tokyo last week, on July 4. Located in the Shibuya area of Tokyo, a popular shopping district for younger city residents, the Gregory store is on a pedestrian-only street, which is also home to Patagonia’s top store in Japan, as well as flagship stores for Burton, Oakley, The North Face, Columbia, Millet and Cannondale, to name a few. The area, as you might imagine, is pretty popular among the outdoors set. (more…)