Boa® Technology Introduces Dialed In for Life™ Guarantee

For Immediate Release
Dax Kelm
Backbone Media
dax@backbonemedia.net
307-699-4459

Denver, Colorado, August 6th, 2009— Boa® Technology, makers of the award-winning patented Boa® Lacing System, announces that the company has launched a new Dialed In for Life Guarantee covering the Boa® Lacing System reel and laces for the lifetime of the product. Honoring the company’s commitment to building products that outlive the footwear on which they’re used, the new Dialed In for Life program warranties the lifetime of Boa reels and laces on all current and future products.

The Dialed In for Life Guarantee covers replacement fees for Boa Lacing System reels and laces of the Boa Lacing System. The warranty does not cover footwear lace guides. Also, since all Boa Lacing Systems are designed to be easily user-maintainable and replaceable, the customer or retail shop that places the warranty order with Boa Technology will perform all repairs independently. Replacement parts can be expedited for additional shipping fees and instructional materials, including videos, are available on the Boa Technology website: www.boatechnology.com.

“Our Dialed In for Life guarantee demonstrates our commitment to customers and the confidence we have in our ability to produce high-quality, reliable and durable closure systems,” says Mark Soderberg, President of Boa Technology. “In reality, we have very few reports of breakage out there. But, if a customer happens to break a reel or lace, we want to make it as easy as possible for them to replace the components.”

Soderberg notes that retail customers often look at a new footwear feature such as the Boa Lacing System and ask the “What if …” question. “They want to be reassured that they can trust the Lacing System unconditionally before they give it a shot,” he says. “The Dialed In for Life Guarantee carries with it the message that, yes, the Boa Lacing System is as ironclad as it appears … and we stand behind that claim.”

Customers can visit www.boatechnology.com for a complete description of warranty coverage and submission details.

About Boa Technology
With offices in Steamboat Springs, Denver, Colorado and Tokyo, Japan, Boa Technology, Inc., is the creator of the award-winning, patented Boa Lacing System. The revolutionary Boa® Lacing System optimizes boot design and enables a more “dialed in fit”. The ultimate result is superior performance and a level of customizable comfort never before experienced in the snowboard and ski boot industry. Visit Boatechnology.com for more information.